Adobe Analytics For Dummies


The definitive book focusing on Adobe Analytics, analytics in general, and Adobe's Analysis Workspace


Available Now!

Available in both paperback and digital editions

book cover

Visualize

Explore visualization and data fundamentals

Head to adobe.ly/aanewusertips for a glimpse into the content


Analyze

Analyze consumer behavior on your digital properties

Plenty of beginner information is available at adobe.ly/aaenablement


Calculate

Apply calculated metrics to advance your analyses

The adobe.ly/aayoutube channel has 150+ videos that focus on Analysis Workspace

Available Now!

Adobe Analytics for Dummies is available wherever books are sold



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Jen Lasser

A must read for all Adobe Analytics users, new and old. I was thrilled to see how many topics this book covered, and in such depth. 10/10 - would recommend!
Jen Lasser, Sr Product Manager, Adobe Analytics

Generic Man

Adobe Analytics for Dummies changed my life. I laughed, I cried--an epic tour-de-force that is sure to have everyone talking Pulitzer!
Ben Gaines, Director of Product Management, Adobe Analytics